Challenges & Solution
A general food service company, AMOJE FOOD asked the bread and butter to propose new ideas to authentically express its key businesses- direct trading of fresh food items in collaboration with local farmers and dining business using healthy foods. We defined the concept of new corporate advertising as "AMOJE Farmer's Life". The photography of daily routine of farmers harvesting at AMOJE farms was used in a form of essay series. The lead advertising copy, "Nature is the Best Chef" was supported with sub-copies that represent the passion and commitment of each farmer for healthy and fresh food items and successfully highlighted AMOJE FOOD's dedication to providing good food items in a storytelling format.