our company
At the bread and butter brand consulting LLC, we began our journey as a strategic brand consulting agency in 2004 in the heart of London, providing market insights and integrated branding that encompasses innovative brand strategy. We are called 'the bread and butter' because branding is the fundamental basis of all business, much as bread and butter are considered foundational to our everyday lives. The company has been expanding its global impact since the establishment of its Seoul headquarters in 2009, culminating more recently in the opening of a US branch in New York during 2021. the bread and butter not only specialize in retail consulting and branding but is also committed to providing clients with strategic insights. These insights ensure our clients’ success and guide them to sustain their brand management and growth, hence the 'sustainable branding' label we attribute to our positive branding impact. Importantly, the bread and butter always upholds our purpose as a benefit-driven branding business that creates a positive social impact. These impacts of the bread and butter have been recognized internationally, as the company became Certified B-Corporation in 2018.
our purpose
From when the bread and butter began, we have maintained the clear vision of providing clients with strategic branding with insights. These insights ensure our clients’ success and guide them to sustain their brand management and growth, hence the 'sustainable branding' label we attribute to our positive branding impact. the bread and butter both guides clients in accelerating their business growth and works towards equipping them with a savvy branding insight to help their company sustain itself in the future.
We do it because we believe it is important, and because we want to. We know we are doing something more than just working, adding value.
We believe that staying true to our purpose will provide us with the best motivation to achieve our vision of the bread and butter becoming the small, but great brand consulting boutique. It is a mission that we feel very strongly about. Therefore, we hope our current & future clients perceive our branding as strategically different from others. We want to be seen as more than just merely good; we want to be great.
our purpose : B the Change
As a Certified B-Corporation, we strive to use our business to provide branding solutions for our clients that are in need of expert guidance to become successful. Using our effective branding methodology (FIMs), the bread and butter helps businesses become more sustainable, manageable, and importantly, achieve a positive social and branding impact. We donate our time and services (through pro bono branding), as well as donating at least 10% of net profit to support non-profit organizations, crowdfunding projects, and small startups.
All of our work and services are for good and are recorded annually in our IMPACT REPORT.
As a result, of 6,200 ranked companies, the bread and butter is among the TOP 5% of Certified B-Corporations worldwide, specifically in the workers' impact area. We value the opportunity to continue work with a purpose and overarching vision of promoting social good with like-minded companies under the B Corporation umbrella. If you would like to know more about Certified B-Corporation, please visit www.bcorporation.net
our strengths
Every year there is time for introspection. At the bread and butter, we remind ourselves of our purpose and ensure that we are taking active steps to still strive towards and achieve our company ambitions. With the hard work of our team, the bread and butter has been able to maintain the ethos behind the original mission and continue this positive mindset throughout our work. On our ten year anniversary, we refined our branding and marketing beliefs into what we now call 'Rich Brand Engagement.'
Based on our own proprietary methodology known as FACTION (Fact + Fiction), the bread and butter’s phenomenal branding performance and reputation has emerged from a skillful blending of our best practices, our branding knowledge, our strategic insights, and our creative ideas fueled by our strong vision and passion.'
our service
the bread and butter is different from other branding companies because we dedicate our time and effort to defining new brands from scratch, challenging pre-existing branding, and assisting with greater customer engagement. This includes:
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global trend reportbespoke service quarterly report consumer lifestyle insights & toolkit
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brand strategybrand strategy brand portfolio strategy brand architecture system product category line-ups private brands(labels) brand positioning
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retail consultingsite analysis retail strategy retail concept store layout rendering consumer journey planning MD strategy tenant coordination operation toolkit
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brand namingbrand naming brand slogan brand story contents press release
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brand designdesign strategy color system super graphics symbol logotype design package design brand guideline
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marketingmarketing strategy marketing matrix sales promotion MD promotion communication toolkit
sustainable branding
Why Sustainable Branding Matters.
'Sustainability' is often associated with environmental issues, but we must start considering how sustainability can relate to the economic and social aspects of our lives too. As the significance of environmental, social and corporate governance (ESG) increases, companies have been investing billions of dollars into developing 'sustainable products' instead of investing in sustainable branding. To us, sustainable branding means products or services that communicate with and engage customers, encouraging them to leave a positive impact on the world. As such, the bread and butter proposed three key action plans for sustainable branding for the 2021 London Design Festival. https://programme.londondesignfestival.com/activities/sustainable-branding
'Sustainability' is often associated with environmental issues, but we must start considering how sustainability can relate to the economic and social aspects of our lives too. As the significance of environmental, social and corporate governance (ESG) increases, companies have been investing billions of dollars into developing 'sustainable products' instead of investing in sustainable branding. To us, sustainable branding means products or services that communicate with and engage customers, encouraging them to leave a positive impact on the world. As such, the bread and butter proposed three key action plans for sustainable branding for the 2021 London Design Festival. https://programme.londondesignfestival.com/activities/sustainable-branding
global network
With four global networks and partners, we strive to exceed our clients’ expectations by delivering a service that is personal and tailored to their needs.
the bread and butter - New York Office (head office)
the bread and butter - London Office (design studio)
the bread and butter - Seoul Office
2022 annual report
If you would like to ask us any questions or enquiries about anything in the annual report, please email hello@the-bread-and-butter.com
2022 impact report
We invite your feedback on our impact report in relation to the aims, objectives, questions and aspirations we have targeted. hello@the-bread-and-butter.com
