Challenging ourselves to progress with brand sustainability is perhaps the ultimate foundation and goal of branding. To practice ‘betterment’ in branding, we will continue to support our community, donate and participate in pro bono branding and social movement campaigns. We are formally committed to donating the equivalent of 5% of revenues or more to charitable partners each year - including in-kind product donations. In the turbulent times we live in today, we are thankful that we were able to perform all the above and leave a positive impact.
Global Week of Impact
At the bread and butter, we run an annual talent sharing program called the “Global Week of Impact.” During this week, we support small companies by offering our skills brand strategy, naming, messaging, and design. While a week may appear to be quite a short period of time to create a significant branding impact, our work has consistently been proven to empower small companies to take the next step in building their true brand assets. It also drives and inspires our employees to achieve our goal of highly impactful branding. If you know any companies or businesses that focus on creating positive social impact within their local community and need help with branding and communication, please email us at:
Community Branding Support (Delhi, India 2019)
New Business Branding Support (Dubai, UAE 2023)
Social Movement Campaign : CAUSE
To raise awareness about the United Nations’ Sustainable Development Goals (SDGs), the bread and butter proudly participated in the branding of the social movement campaign, CAUSE. We assisted with its slogan, story contents, nine social cause icon designs, poster design, and graphic simulation. The CAUSE campaign was successfully held in Seoul City Hall in 2016.
CAUSE, because you are good camapgin
Social Movement Champaign :
The Practice of ‘Betterment’
Challenging ourselves to rethink and progress with brand sustainability is perhaps the ultimate foundation and goal of branding. What kind of practice can we do for ‘betterment’ branding?
We are the first South Korean Certified B-Corporation brand consulting agency. When approaching branding as a benefit-driven business, we continuously contemplate ‘betterment’ in terms of our work.
Packaging is an essential element of branding that consumers interact with daily, yet plastic is a serious threat to our global environment. With this in mind, the bread and butter launched a social campaign, ‘The Betterment Project’, by creating a little box that delivers a big positive influence.
The package is made by TIPA, New York’s innovative compostable packaging company, and it is 100% naturally compostable, biodegrading in just 24 weeks. The small box with big impact also included a maple wood pencil to once again highlight our commitment to sustainability.
We hope that this small box inspires companies to proactively implement compostable packaging from the standpoint of environmental protection and motivate consumers to look beyond the label and minimize their environmental footprint.
corporate social movement campaign - THE BETTERMENT PROJECT
Community Support
the bread and butter save one thirtieth of its monthly net profit for the ‘BNB Dream’ bank account. This money helps local and global communities, non-profit organizations, and disadvantaged people, allowing us to provide community support whenever we can.
ChariTea : Local Community Support
LitWorld : Children's Lantern Support
Community Support Donation (Sri Lanka)
Branding Support for Social Enterprise
Snack Support for Single Parent Children
Friends Coffee Roasters (Hanoi, Vietnam)
Medical Supplies Support Donation
Saffron : Local Community Support
charity : water Donation
charity : water Book Support
Community Support : Friends Coffee Roasters
the bread and butter, celebrated its eleventh anniversary on July 23rd 2020 by continuing to share our unique branding expertise with the community. We thoroughly enjoyed working with Friends Coffee Roasters, located in Hanoi, Vietnam, to turn the café into a communal space where disadvantaged, young Vietnamese people could attain skills related to the coffee they sell. We also renewed and rebranded their packaging to better portray how the café’s profit supports coffee bean farmers around the world.
Along with this branding project, the bread and butter and Friends Coffee Roasters created a special limited edition blend. This delicious coffee represented and celebrated the past ten years of work at the bread and butter, as well as the core values of our company.
The flavor of the coffee beans represents the core idea that defines our work and mission at the bread and butter: BOLD. There are two incredibly unique bold values that we give to the community and our clients: Expertise Boldness and Empathetic Boldness.
Looking to the future, the bread and butter will push forward with its values and mission to create a positive impact on communities and small-businesses as a bold, benefit-driven company.
So Bold Coffee Bean Package
So Bold Coffee Bean Package+Leaflets
So Bold Message
So Bold Leaflet
Branding Support + Donation
Community Support : charity : water
What are the things that we are thirsty for? Perhaps a bigger house, better income, or even a fuller lifestyle? Yet as more and more of those desires are fulfilled, we only grow thirstier. In the midst of this abundance, there are people living in our world who are unable to get access to even a single drop of water and are in need of our attention, time, resources, and skills.

the bread and butter, celebrated its twelfth anniversary on July 23rd, 2021. In celebration of its anniversary and in response to our community’s cries of thirst, we partnered with charity: water, a non-profit organization bringing clean and safe drinking water to people in developing countries.

First, we made a donation from our BNB Dream account to charity: water, then also bought 120 books called THIRST that contain moving stories about the organization providing clean water to 660 million people who only have access to dirty and contaminated water. Through this book, we hope that more people will become aware of the crisis around water and thirst in the world.

It is our hope that this awareness of what needs to be done to end the water crisis will motivate readers to go out and create their own compassionate story through their actions. We believe this is an impactful way that a brand consulting company can do social good and be part of environmental action.

Think Bigger, Feel Deeper, Give More.
charity : water support
charity : water youtube
charity : water supporting message
our environmental action
120 THIRST books support
Community Support : Grove Square
In celebration of our twelfth anniversary in 2021, we created our own brand: Grove Square. In times where the market changes so fast, the bread and butter’s team each used their unique skills to create a new platform and new brand. This brand embodies the bread and butter’s strengths with our leading branding approach and the team’s ability to share our talents and work productively together.

Growth, Relevance, Originality, Value, Envision = G.R.O.V.E.

Grove Square is a special platform where we introduce how the bread and butter’s creativity comes to life. It includes the bread and butter’s private brand, marc is brown, as well as products developed with our continued efforts to create a positive social impact in mind. We are introducing carefully curated and intricately selected products, so we decided to call this platform, our little forest, GROVE.

By purchasing the products on Grove Square, visitors can learn more about and buy sustainable products that are yet to be discovered Grove Square endeavors to explore the symbiotic relationship between an idea, a product, its impact, and life. Ideas meet innovation to create extraordinary products, and those products make a positive impact on our society. Grove Square continues to be updated with more thought-provoking and socially conscious products for you to enjoy.

If you’d like your product to be stocked at Grove Square, please email us at All brands will need to disclose how the product is made with full transparency and describe its social impact. More importantly, the bread and butter does not take any sales commission! This is a place exclusively for creativity and good.