The bread and butter see the highest goal of our branding activities to be brand sustainability. In pursuit of this goal, we practice ‘betterment’ in branding: we support our community, donate and participate in pro bono branding and social movements. Moreover, the bread and butter is formally committed to donating the equivalent of a minimum of 5% of its revenue to charitable partners each year, including in-kind product donations. More recently, we are honored to have been chosen to become a member of the Fast Company Impact Council, an invite-only collective of innovative and impactful companies and C-suite executives that meets annually to drive positive change within the business sector. In an increasingly divided modern world, we believe our social goals and commitment to generating a positive impact is crucial to our mission.
Climate Action Against Fossil Fuel Use
We all want to breathe fresh air and live on a planet where land and oceans thrive. But the more oil, gas, and coal we burn, the more toxic our air becomes, with heatwaves, fires, and floods becoming all too common.

On September 20th 2023 in New York, the UN Climate Ambition Summit encouraged world leaders to commit to phasing out fossil fuels. Alongside other US B-Corps, the bread and butter was proud to participate in the March to End Fossil Fuels (, with our employees volunteering to distribute leaflets throughout. The day was both educational and impactful; it was a true privilege to march alongside both our fellow US B-Corps like seventh generation, Ben & Jerrys, LUSH cosmetics and US citizens to voice our need for urgent climate action. Over 75,000 people joined the March, making it the largest climate mobilization since the start of the pandemic.

As a brand consulting agency, we’re eager to continue using both our resources and expertise to support the climate movement, and look forward to further opportunities to collaborate with other B-Corps to innovate and make positive change.
Global Week of Impact
At the bread and butter, we run an annual talent sharing program called the “Global Week of Impact.” During this week, we support small companies by offering our skills brand strategy, naming, messaging, and design. While a week may appear to be quite a short period of time to create a significant branding impact, our work has consistently been proven to empower small companies to take the next step in building their true brand assets. It also drives and inspires our employees to achieve our goal of highly impactful branding. If you know any companies or businesses that focus on creating positive social impact within their local community and need help with branding and communication, please email us at:
Community Branding Support (Delhi, India 2019)
Cafe Branding & Design Support (Hanoi, Vietnam 2020)
New Business Branding Support (Dubai, UAE 2023)
Social Movement Campaign :
The Practice of ‘Betterment’
Challenging ourselves to rethink and progress with brand sustainability is perhaps the ultimate foundation and goal of branding. What kind of practice can we do for ‘betterment’ branding?
As a Certified B-Corporation brand consulting agency, we have continuously contemplated ‘Betterment’ in branding. To celebrate our 14th anniversary more meaningfully, we have made a sustainable kit called ‘The Betterment Project,’ a little box to deliver a positive influence. After our first edition launched in 2021 in collaboration with LAMY, we are proud to showcase the second edition this year. The kit includes a plastic-free & biodegradable clay pot, two compressed pellets, two kidney beans, and the bread and butter notebook.
We hope this small but impactful action inspires companies and consumers to look beyond the label and minimize their ecological footprint. Practicing to improve or "better" oneself might sound daunting, but it only requires us to be conscious. Creating a better future for the planet and a company is a "symbiotic process".
corporate social movement campaign - THE BETTERMENT PROJECT
Social Movement Campaign : CAUSE
To raise awareness about the United Nations’ Sustainable Development Goals (SDGs), the bread and butter proudly participated in the branding of the social movement campaign, CAUSE. We assisted with its slogan, story contents, nine social cause icon designs, poster design, and graphic simulation. The CAUSE campaign was successfully held in Seoul City Hall.
CAUSE, because you are good camapgin
Community Support
the bread and butter save one thirtieth of its monthly net profit for the ‘BNB Dream’ bank account. This money helps local and global communities, non-profit organizations, and disadvantaged people, allowing us to provide community support whenever we can.
ChariTea : Local Community Support
LitWorld : Children's Lantern Support
Community Support Donation (Sri Lanka)
Branding Support for Social Enterprise
Snack Support for Single Parent Children
Friends Coffee Roasters (Hanoi, Vietnam)
Medical Supplies Support Donation
Saffron : Local Community Support
charity : water Donation
charity : water Book Support
Tanzania- Zanzibar : Education Support
Community Support : Friends Coffee Roasters
the bread and butter, celebrated its eleventh anniversary on July 23rd 2020 by continuing to share our unique branding expertise with the community. We thoroughly enjoyed working with Friends Coffee Roasters, located in Hanoi, Vietnam, to turn the café into a communal space where disadvantaged, young Vietnamese people could attain skills related to the coffee they sell. We also renewed and rebranded their packaging to better portray how the café’s profit supports coffee bean farmers around the world.
Along with this branding project, the bread and butter and Friends Coffee Roasters created a special limited edition blend. This delicious coffee represented and celebrated the past ten years of work at the bread and butter, as well as the core values of our company.
The flavor of the coffee beans represents the core idea that defines our work and mission at the bread and butter: BOLD. There are two incredibly unique bold values that we give to the community and our clients: Expertise Boldness and Empathetic Boldness.
Looking to the future, the bread and butter will push forward with its values and mission to create a positive impact on communities and small-businesses as a bold, benefit-driven company.
So Bold Coffee Bean Package
So Bold Coffee Bean Package+Leaflets
So Bold Message
So Bold Leaflet
Branding Support + Donation
Community Support : charity : water
What are the things that we are thirsty for? Perhaps a bigger house, better income, or even a fuller lifestyle? Yet as more and more of those desires are fulfilled, we only grow thirstier. In the midst of this abundance, there are people living in our world who are unable to get access to even a single drop of water and are in need of our attention, time, resources, and skills.

the bread and butter, celebrated its twelfth anniversary on July 23rd, 2021. In celebration of its anniversary and in response to our community’s cries of thirst, we partnered with charity: water, a non-profit organization bringing clean and safe drinking water to people in developing countries.

First, we made a donation from our BNB Dream account to charity: water, then also bought 120 books called THIRST that contain moving stories about the organization providing clean water to 660 million people who only have access to dirty and contaminated water. Through this book, we hope that more people will become aware of the crisis around water and thirst in the world.

It is our hope that this awareness of what needs to be done to end the water crisis will motivate readers to go out and create their own compassionate story through their actions. We believe this is an impactful way that a brand consulting company can do social good and be part of environmental action.

Think Bigger, Feel Deeper, Give More.
charity : water support
charity : water youtube
charity : water supporting message
our environmental action
120 THIRST books support
Community Support : Grove Square
In celebration of our twelfth anniversary in 2021, we created our own brand: Grove Square. In times where the market changes so fast, the bread and butter’s team each used their unique skills to create a new platform and new brand. This brand embodies the bread and butter’s strengths with our leading branding approach and the team’s ability to share our talents and work productively together.

Growth, Relevance, Originality, Value, Envision = G.R.O.V.E.

Grove Square is a special platform where we introduce how the bread and butter’s creativity comes to life. It includes the bread and butter’s private brand, marc is brown, as well as products developed with our continued efforts to create a positive social impact in mind. We are introducing carefully curated and intricately selected products, so we decided to call this platform, our little forest, GROVE.

By purchasing the products on Grove Square, visitors can learn more about and buy sustainable products that are yet to be discovered Grove Square endeavors to explore the symbiotic relationship between an idea, a product, its impact, and life. Ideas meet innovation to create extraordinary products, and those products make a positive impact on our society. Grove Square continues to be updated with more thought-provoking and socially conscious products for you to enjoy.

If you’d like your product to be stocked at Grove Square, please email us at All brands will need to disclose how the product is made with full transparency and describe its social impact. More importantly, the bread and butter does not take any sales commission! This is a place exclusively for creativity and good.