Framboise Paris
Baby Bedding & Lifestyle Brand Creation Project
Project Scope
brand strategy/ design strategy/ brand identity design/ package design/ application design
Challenges & Solution
FRAMBOISE, a baby bedding & lifestyle brand in Paris, inquired the bread and butter to create its brand identity for the launch in the Asian market. FRAMBOISE was named by Celia Clemont to celebrate the region called Val de Loure, where raspberry is the most famous produce. We have created god berry graphic elements to be flexibly used to portray the brand's heritage and position it as a high-premium product. FRAMBOISE was successfully launched in Hyundai Department Store located in Seoul, South Korea, and it continues to expand to other premium retail stores.

Framboise Paris Logotype
Framboise Paris Symbol Logotype
Framboise Paris Tag
Framboise Paris Tag
Framboise Paris Tag
Framboise Paris Shopping Bag
Framboise Paris Gift Box
Framboise Paris Signage in Store, Hyundai Department Store(Pangyo Branch)
Framboise Paris Advertisement image