Lifestyle
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APRIL HOME Brand Renewal
Client
Dongjin F&B
Project
Romantic Bedding Brand Renewal
Project Scope
design strategy / brand identity design/ package design
Challenges & Solution
April Home, know for its romantic and natural look with handmade patchwork products, will expand from beddings to a total lifestyle shop, we defined the design concept as "Finninsh Living Room". With handwritten typography and navy color as its foundation, the new design of April Home achieved the originality through modern interpretation of Scandinavian emotions and romantic vintage concept for its products.
The renewed April Home was successfully launched in Lotte department stores and Hyundai department stores.