Beauty & Fashion
Charmzone skincare
Charmzone cosmetics
Brand Renewal Consulting Project
Project Scope
global beauty trend insights/ brand design strategy/ product category consulting/ brand naming + communication message + brand story contents/ design strategy/ basic design(symbol logotype)/ application design/ package design/ photography shooting/ brand guideline

Challenges & Solution
Charzmzone started as an apothecary store founded by Gwangsuk Kim, who was a renowned pharmacist of his time. To change the brand's old-fashioned image into a contemporary and modern style, the bread and butter renewed the corporate brand (Charmzone) and created a new product category (PREP & GRAIN). With a concept of 'Proven-to-Improve,' we developed a brand visual highlighting the apothecary heritage of Charmzone

Charmzone Corporate Identity Design Concept
Charmzone Supergraphic Design
Brand Photography
Charmzone PREP line
Brand Photography
Charmzone GRAIN line
Charmzone Giftset
Charmzone PREP & GRAIN sample kit
Charmzone brand guidline + brand leaflet