Functional Mineral Water Brand Creation
Pulmuone Waters (Pulmuone Korea + Nestle Waters)
Premium Functional Mineral Water Brand Creation Project
Project Scope
brand concept + positioning/ brand naming + communication message + brand story contents/ design strategy/ supergraphic system/ inforgraphics/ basic design(symbol logotype)/ package design
Challenges & Solution
Pulmuone Waters, a joint venture between Nestle Waters and the Pulmuone Group, strived to create a functional water brand targeting millennials. the bread and butter researched and analyzed the global functional water market, redefined brand positioning, and created a new brand name BODYFUL, made by combining the words Body and Full. The products are based on two different minerals essential for human health: magnesium and calcium. Each water has its mineral atom number so calcium water is called BODYFUL 20 and magnesium is called BODYFUL 12

For customers to better visualize the brand concept and mineral functionality, we have made the supergraphic system with the mineral's atomic pattern. Then, the pattern was applied directly to the main graphic image of the package label. To differentiate with other colorful packages and label designs, we put care into emphasizing the simplicity and clarity of the product and design.
BODYFUL logotype design
BODYFUL package design label for Calcium Water
BODYFUL package design label for Magnesium Water
BODYFUL launch in the big retail (department store)
BODYFUL Inforgraphic design for Calcium Water
BODYFUL inforgraphic design for Magnesium Water