Dongjin F&B
Premium Lifestyle Bedding Brand Renewal
Project Scope
brand strategy/ brand naming/ design strategy/ brand identity design/ package design/ brand communication message/ brand leaflet/ brand guideline
Challenges & Solution
Chez Moi, a premium bedding brand known for its unique washing technology, offers functional products made of British wool. To differentiate Chez Moi's distributed and franchised outlets and department stores from competitors, the bread and butter renewed its concept and brand name to '&STITCH.' The name represents dedication to make premium bedding products.
As visual communication tactic for the brand concept
&STICH store was successfully launched in major department stores.