Global Smart Farm Market Analysis/ Brand Strategy/ Brand Naming/ Brand Slogan/ Brand Story Contents/ Brand Design Strategy/ Supergraphics/ Symbol Logotype Design/ Applications/ Package Design/ Brand Guideline

Mongolia, a land where nomadic traditions run deep, depends heavily on livestock farming, making up 84.2% of its agricultural sector. With limited arable land and a meat-centric diet, Mongolia faces nutritional imbalances and a lower life expectancy. To tackle these challenges, the Mongolian government has turned to smart farms, a pioneering solution for their harsh environment.

In partnership with the South Korean government, the bread and butter was entrusted to create a smart farm brand and products for these innovative farms. Over five months, our team conducted an in-depth analysis of Mongolia’s domestic market, formulated a comprehensive brand strategy, crafted a captivating brand story, and designed engaging marketing strategies.

As a result, we launched two brands for this project: ENTECH Mongolia for the smart farm community and Smart Berry for its premier strawberry product. By equipping this community with unique brand assets, we enabled direct marketing of their products to supermarkets and consumers, ensuring financial stability and resilience. Much like the Sunkist brand elevated orange visibility, our strategy aims to spotlight ENTECH’s strawberries. Beyond benefiting the Mongolian government and ENTECH Mongolia, these branded products will reach international markets, boosting the nation’s overall economic growth.

The ENTECH Mongolia brand name combines 'Environment' and 'Technology,' symbolizing the fusion of sustainable practices and cutting-edge innovation. The strawberry brand, Smart Berry, clearly communicates the product’s unique selling point: strawberries cultivated in a smart farm environment. Our design team created an image-based logo with the berry nestled within a strawberry symbol. Local design preferences were crucial, with feedback from E-Mart and Ogil Mart in Ulaanbaatar shaping the final logo.

Even before the official launch, excitement surrounding Smart Berry indicated strong demand for fresh, high-quality produce in Mongolia. Following Smart Berry's successful debut, plans are underway to expand smart farm production to include leafy greens.

The Mongolian government expects ENTECH’s smart farms to significantly improve national health by providing more affordable and accessible fresh produce. Our collaboration with ENTECH is transforming Mongolia’s agricultural landscape and empowering local farmers with new resources and opportunities. This project exemplifies the bread and butter’s commitment to leveraging sustainable branding to drive positive change, benefiting both the community and the nation.

In November 2024, a smart farm was successfully constructed in the Duureg district of Songinohairhan, with materials imported from Korea and integrated with an advanced IoT system. We attended the completion ceremony alongside executives from the Mongolian Ministry of Agriculture and Light Industry. The officials were delighted with the farm’s progress and anticipated the positive economic impact of the Smart Berry brand.

Looking forward, the November 2024 planting of Smart Berry seeds marks the start of Mongolia’s agricultural transformation. With the first harvest expected in spring 2025, consumers will soon enjoy these premium strawberries at various retail locations, including E-Mart and other convenience stores. the bread and butter has developed a comprehensive, three-step marketing strategy to guide the brand launch, setting the stage for a thriving and sustainable future. We are confident that this roadmap will not only contribute to the local community’s growth and prosperity but also pave the way for international expansion, establishing Smart Berry as a global symbol of innovation, sustainability, and delicious delight.