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LOAHD: The Path to Beauty and Enrichment
The pursuit of eternal youth and beauty is one of humanity’s most primal aspirations, with our efforts to achieve it taking various forms throughout history. In modern society, this has manifest in our thriving and vibrant anti-aging industry, which has evolved beyond mere aesthetics to now encompasses “down-aging.” This concept sees individuals seek to cultivate an air of youth through a series of holistic changes to their lifestyles and skin-care routines. Our quest for youthful, healthy and long-lasting beauty goes beyond fulfilling a need: it's a transformative journey that leads us towards an enriched sense of self and higher levels of happiness and fulfillment. Within this context, LOAHD has emerged as an innovative healthcare service that caters to the diverse needs of its clients, while embodying the true essence of self-care. Departing from a traditional “one-size-fits-all” approach, LOAHD seeks to explore new horizons in wellness and aesthetics by tailoring its solutions to meet the unique needs and desires of each of its customers. This hyper-personalized approach to wellness healthcare aims to enhance inner health, outer beauty, and overall happiness.

LOAHD: Challenging the medical beauty status quo
In August 2024, LOAHD launched a full-scale medical wellness clinic in Bangkok, led by Dr. Kim Hak- young, the director of ETONNE Plastic Surgery. The core of LOAHD's offering lies in its Holistic Experience, which marks a groundbreaking paradigm shift away from standardized approaches post-surgery care and recovery within the medical beauty industry. Unlike existing services, LOAHD and its approach prioritizes the client's overall health and wellness at all stages of the process.​​​​​​​

Our slogan, “Holistic Care, Lasting Wellness,” encapsulates this philosophy. At LOAHD, we believe in a nuanced approach to health and wellness. From expert, personalized diagnoses to nutraceuticals, dietary management, exercise plans, and beauty care, we guide our clients every step of the way. Our comprehensive and sustainable approach encompasses both health and beauty, ensuring our clients’ lasting wellbeing.

The LOAHD logo draws inspiration from the golden ratio, a timeless representation of beauty in its most natural form that reoccurs throughout nature. This symbolism stands parallel to the unmatched expertise of LOAHD’s medical team. Additionally, its green color palette, shared with our mother brand ETONNE, visually reinforces the connection between the two brands, emphasizing their shared DNA and reaffirming our commitment to results that are as durable and long-lasting as the natural world.