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Samsung Digitalplaza Megastore- Pyeongtaek
Client
Samsung Electronics
Project
Samsung Digital Plaza Mega Store -Retail Consulting [ Pyeongtaek City ]
Project Scope
Global Retail Trend Insights/ Site Analysis/ Consumer Lifestyle Research/ Retail Strategy/ New Store Concept & Positioning/ MD Plan/ VMD Scheme/ Floor Plan Design/ Landscape Plan/ Facade Design/ Consumer Journey Map/ Rendering(3D)/ Communication Message
Challenges & Solution
* site area 4,937㎡, building area 985.12㎡, 5 stories
Samsung Electronics Retail Marketing team inquired the bread and butter to create a new retail store strategy and space design for Samsung Digital Plaza in Pyeongtaek. We researched and analyzed the site, potential consumers' lifestyle, and the competitive landscapes all under the global retail case studies. We came up with a new store positioning, concept, floor plan, unique space scheme, and façade design from research insights. Especially, in order to draw local consumers' footfall, such as students who attend Pyeongtaek university, we recommended having a café near the window side as well as parking area management plan for future flea market events. The new store successfully opened in November of 2019
Samsung Electronics Retail Marketing team inquired the bread and butter to create a new retail store strategy and space design for Samsung Digital Plaza in Pyeongtaek. We researched and analyzed the site, potential consumers' lifestyle, and the competitive landscapes all under the global retail case studies. We came up with a new store positioning, concept, floor plan, unique space scheme, and façade design from research insights. Especially, in order to draw local consumers' footfall, such as students who attend Pyeongtaek university, we recommended having a café near the window side as well as parking area management plan for future flea market events. The new store successfully opened in November of 2019
Samsung Electronics Digital Plaza Pyeongtaek- facade + parking entrance
Samsung Electronics Digital Plaza Pyeongtaek- Cafe
Samsung Electronics Digital Plaza Pyeongtaek- IoT Smart Showroom Space
Samsung Electronics Digital Plaza Pyeongtaek- VIP Concierge + Customer Lounge
Samsung Electronics Digital Plaza Pyeongtaek- Floor Plan Scheme from Customer Journey Plan
Samsung Electronics Digital Plaza Pyeongtaek- showroom area concept (Rendering Image)
Samsung Electronics Digital Plaza Pyeongtaek- community area concept (Rendering Image)
Samsung Electronics Digital Plaza Pyeongtaek- Parking Area
Samsung Electronics Digital Plaza Pyeongtaek- facade