Finance
BACK
Samsung Card- Visual Communication Strategy
Client
Samsung Card
Project
SNS Visual Communication Consulting
Project Scope
visual communication strategy/ case study research+insights/ copywriting/ photography style/ SNS template design/ visual communication system/ infographic design
Challenges & Solution
Samsung Card, South Korea's largest credit card company, wanted their social media communication designs and messages to be consistent. To solve the issue, the bread and butter derived insights from successful case study research and analysis to create a strategic social media Visual Communication Matrix. The Visual Communication Matrix was designed to be suitable for communication strategy, designed system, photography style, the voice of the copywriting, as well as the internal operation guideline.

Samsung Card successfully launched its new social media visual communication system on Instagram and Facebook in March of 2019.
before-> after (instagram feed)
Samsung Card's new SNS visual communication design template was originated from their credit card system.
infographic design
Samsung Card's new SNS visual communication design + message in overall look