the bread and butter : Strategic Brand Communications

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CJ BIO- NRICH : Integrated Brand Renewal

Client

CJ BIO (CJ Cheiljedang)

Project

NRICH Integrated Brand Renewal

Project Scope

Global Market Research/ Competitors' Landscape/ Brand Design Strategy/ Supergraphics/ Inforgraphic/ Symbol Logotype Design(Nrich/ TasteNrich/ FlavorNrich/ WellNrich)/ Application Design/ Brochure Design/ Package Design/ Brand Guideline

Challenges & Solution

CJ BIO(https://www.cjbio.net), the leader of world-class biotechnology and developer of sustainable food sources based on fermentation, partnered with the bread and butter for brand strategy consulting for its product category brand NRICH and its categories of TasteNrich, FlavorNrich, WellNrich. the bread and butter successfully created and developed a holistic brand strategy, brand design (supergraphic system, infographic, symbolic logo design, application design, package design, brochure), and brand guidelines to ensure consistent communication for CJ BIO's taste/flavor/health category brands in the global market.

With a variety of product lines, NRICH’s intricate brand system couldn’t be defined with just a single color. Therefore, the bread and butter chose six primary colors, all green to show the core brand value of natural ingredients and brand personality. We also laid out how these six green colors could be mixed and matched together to express different meanings about the brand.

Additionally, the supergraphic that represents NRICH, TasteNrich, FlavorNrich, and WellNrich was designed with a simple line graphic pattern to convey how the brand only uses natural ingredients under natural processes. On the other hand, biotechnology is represented by circular graphics to show the transparency of natural processes and fulfilling flavors. Such a key visual is unique and distinctively ownable by NRICH to be implemented across different applications, guiding the brand to communicate with its customer.

CJ BIO’s new brand NRICH System, taking the lead in developing sustainable and natural materials, will be launched throughout international exhibitions in the second half of 2022.