the bread and butter : Strategic Brand Communications

Others

BACK

Abraham Emigration Brand Renewal

Client

Abraham Emigration

Project

Corporate Identity Design Renewal

Project Scope

market research/ brand strategy/ brand story contents/ brand slogan/ design strategy/ supergraphics/ inforgraphics/ brand identity design/ package design/ brand leaflet/ corporate brochure/ application design/ photography shooting

Challenges & Solution

Abraham Emigration is well-known for its specialization in the acquisition of the USA EB-5 investor emigration visa. As one of South Korea's leading emigration agencies with over 25 years of expertise, Abraham Emigration has provided professional services from emigration o studying abroad. However, compared to other emigration agencies, Abraham Emigration had difficulty in consistently managing their corporate identity system. Therefore, the bread and butter highlighted their 25 years of heritage by creating a new storytelling symbol logotype that tells Abraham Emigration's core values, heritage, corporate philosophy, and communication messages.

the bread and butter created their supergraphic system with two types of pattern -cross pattern + progressive pattern- to engage better with the customers by visually uniquely communicating Abraham Emigration's vision.