Beauty & Fashion
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MEDIHEAL Brand Renewal
Client
MEDIHEAL (LNP Cosmetics)
Project
Brand Renewal Consulting
Project Scope
global beauty trend insights/ brand design strategy/ brand communication message + brand story contents/ designs strategy/ basic design(symbol logotype)/ application design/ package design/ photography shooting/ brand guideline
Challenges & Solution
MEDIHEAL is no.1 face mask brand in Asia market. the bread and butter was asked to make their brand portfolio consistent in terms of brand communication design. We've refined its symbol logotype into a more simple and recognisable one on retail shelf. Also, we've created MEDIHEAL's visual system that enables them to manage various products effectively.
New MEDIHEAL symbol logotype
New MEDIHEAL symbol logotype with a slogan
New MEDIHEAL package design
New MEDIHEAL package design - charcoal line
New MEDIHEAL package design - proatin line
New MEDIHEAL package design - oil therapy line
New MEDIHEAL package design - meshpeel line
New MEDIHEAL package design - patch line
New MEDIHEAL package design - patch line
New MEDIHEAL package design - value line
Mediheal Supergraphic- Brand Story Pattern
Mediheal website design template
Mediheal Store Signage in Lotte Duty Free Store
Mediheal Photography- Oil Drop (by Giulio Mazzarini)
Mediheal Photography- Oil Drop (by Giulio Mazzarini)
TV commercial stillcut
New MEDIHEAL package design - bubble tox mask graphic design exploration