Challenges & Solution
Samsung Card, with 18.6% of South Korea’s credit card market share, commissioned the bread and butter for social media marketing communication for the 33 Festival (Samsam Festival). The festival marked the 33rd anniversary of its foundation and for a month (March 1st to 31st of 2021), the bread and butter created 33 different events and social media contents for current and new users to enjoy.
In addition to creating emblems and witty communication messages to commemorate the 33rd anniversary, the bread and butter developed a supergraphic based on the Samsung Card iconic blue color, where stars and circle modules can create dynamic images (see image below). As Samsung Card collaborated with 33 different FMCG brands for a month, the bread and butter created feeds suitable for each brand to convey festive celebration. (For the famous convenience store brand and onigiri promotion, we created onigiri shaped triangle graphic modules pouring from the top to pique interest in Millennial and Get Z users.)