Community Support : Friends Coffee Roasters
the bread and butter, a Certified B-Corporation, celebrated its 11th year anniversary on July 23rd of 2020 by continuing to share the unique branding expertise to the community. We worked with Friends Coffee Roasters, located in Hanoi, Vietnam, to turn the café into a communal space where disadvantaged, young Vietnamese can build skills related to coffee. We also renewed the package design to better portray how the café’s profit supports the coffee bean farmers around the world.
Along with the branding project, the bread and butter and the Friends Coffee Roasters created a special limited blend that represents the past 10 years of the bread and butter as well as the core value of the company.
The flavor of the coffee beans represents the flavor the 11 elements that define the work and mission of the bread and butter: BOLD. There are two incredibly unique bold flavors that the bread and butter give to the community and its clients. : Expertise Boldness x Empathetic Boldness.
We hope that even in the future, the bread and butter can push forward with our values and mission to create a positive impact on the communities and small-businesses as a bold, benefit-driven company.