our company
the bread and butter brand consulting LLC embarked on the journey as a strategic brand consulting agency in 2004 in the heart of London, providing market insights and integrated branding that encompasses brand strategy to design for new brand creations. The name 'the bread and butter' alludes to how branding is the fundamental basis of all business as bread and butter are considered an essential sustaining element of life. The company has been expanding its global impact since the establishment of Seoul headquarter in 2009 and opening a US corporation in New York, 2021. Not only does the bread and butter specialize in retail consulting and branding, but we are also driven to provide clients with a 'Strategic Branding with Insights.' Such insights help clients be successful and guide them to sustain their brand management and growth, which is why we call this positive branding impact 'Sustainable Branding'. And the bread and butter also uphold the business's purpose as a benefit-driven branding business and create a positive social good impact. The positive impacts of the bread and butter has been recognized internationally, as the company became certified B-Corporation in 2018.
our purpose
From the beginning of the bread and butter, we were very clear about providing clients with a 'Strategic Branding with Insights'. Such insights not only help clients be successful but also guide them to sustain its brand management and growth. the bread and butter calls this positive branding impact as 'Sustainable Branding.' As you can see, the bread and butter (1) guides clients in accelerating their business growth and (2) works towards equipping them with a branding insight for the company to sustain itself in the future.
We do it because we believe it is important, and because we want to. And we know we are doing something more than just working.
We believe that staying true to our purpose will give us the best motivation at achieving our vision of the bread and butter becoming ‘the small, but great brand consulting boutique’. It is a mission we feel strongly about. We, therefore, hope our current & future clients think of the bread and butter’s branding service as strategically different as well as something that surpasses the ‘good’. to be ‘great.’
our purpose : B the Change
As a Certified B Corporation, we strive to use our business to provide branding solutions for our clients who are in need of experts' guidance to become successful. Using our effective branding methodology (FIMs), the bread and butter helps businesses be more sustainable, manageable, and have a positive branding impact. We also donate time, service (pro bono branding), and put forth at least 10% of the net sales profit to support non-profit organizations, crowdfunding projects, and small-startups.
All of our work and service for the good are reported annually as the IMPACT REPORT.
As a result, of 4,000 ranked companies, the bread and butter is among the TOP 5% of B Corps worldwide, specifically in the Workers impact area. We are also thankful to carry on work and service with purpose and eyes set on social good with like-minded companies under the umbrella of B Corp. If you would like to know more about Certified B Corporation visit www.bcorporation.net
our strengths
Every year, we revisit our purpose to check if it all rang true. And with the hard work of our team, the bread and butter has been able to maintain the spirit of the original mission and mindset coming into work. On our 10th year anniversary, we refined our branding and marketing beliefs into what is now called 'Rich Brand Engagement.'
Based on our own propriety methodology known as FACTION (Fact + Fiction), the bread and butter’s GREAT BRANDING PERFORMANCE comes from a skillful blending of our best practices, our branding knowledge, our strategic insights and our creative ideas fueled with our strong vision and passion.
our service
the bread and butter is different from other ‘branding’ companies as we dedicate our time and effort into defining new brands from scratch, challenge their existence, and help them engage more with the customers.
  • Global trend report
    bespoke service quarterly report consumer lifestyle insights & toolkit
  • brand strategy
    brand strategy brand portfolio strategy brand architecture system product category line-ups private brands(labels) brand positioning
  • retail consulting
    site analysis retail strategy retail concept store layout rendering consumer journey planning MD strategy tenant coordination operation toolkit
  • brand naming
    brand naming brand slogan brand story contents press release
  • brand design
    design strategy color system super graphics symbol logotype design package design brand guideline
  • marketing
    marketing strategy marketing matrix sales promotion MD promotion communication toolkit
sustainable branding
Why Sustainable Branding Matters?
The word 'sustainability' is often associated with environmental issues, we must start considering how sustainability can relate to the economic and social aspects of our lives. As the significance of ESG (Environmental, social and corporate governance) increases, companies have been investing billions of dollars into developing 'sustainable products' instead of investing in sustainable branding. To us, sustainable branding means products or services that communicate and engage customers to leave a positive impact on the world. As such, the bread and butter proposed three key action plans of sustainable branding for the 2021 London Design Festival. https://programme.londondesignfestival.com/activities/sustainable-branding
global network
With 6 global networks and partners, we strive to exceed the expectations of our clients by delivering a service that is personal and tailored to their needs.
the bread and butter - USA Office (head office)
the bread and butter - London Office (design studio)
the bread and butter - Seoul Office
2021 annual report
If you would like to ask us any questions about anything in the annual report, please send ideas on how we can do better, please email hello@the-bread-and-butter.com
2021 impact report
We invite your feedback on our impact report in relation to those aims, objectives, questions and aspirations. You can do that by emailing: hello@the-bread-and-butter.com