Ghana Chocolate
Lotte Confectionery co. ltd
Brand Renewal Project
Project Scope
design strategy/ brand identity design/ package design(Ghana Chocolate + Charlotte Chocolate)/ sampling/ final artwork
Challenges & Solution
Lotte Confectionery wanted to elevate their no.1 chocolate brand Ghana's brand image to a more aspirational gift item for customers. the bread and butter changed Ghana logotype more sophisticated with a swish line extending from the alphabet 'a', and applied this element to the entire package design as a full front graphic.
Ghana Mild Chocolate Bar
Ghana Milk Chocolate Bar
Ghana Black Chocolate Bar
Ghana Mild Chocolate Bar- Premium version
Ghana Black Chocolate Bar- Premium version
Ghana Mild Chocolate Bar- Mini Size Package