Seoul Milk
Seoul Dairy Cooperative
Annual Design Consulting Service
Project Scope
design strategy/ illustration design/ symbol logotype design/ package design/ sampling/ inforgraphic design
Challenges & Solution
South Korea's dairy market leader, Seoul Dairy Cooperative appointed the bread and butter as the sole design agency of 2014, and asked to create its first drinking yogurt brand(310ml). Based on its three USPs- Healthy Fruit Bits + Convenient Spout Cap + Low Calorie the brand name became "The low calorie yogurt thinking of her three times." Unlike other competitors which have a fruit-focused package design, we tried to make a good balance of emotional look(storytelling illustration + naming) and rational customer benefits(3 USPs inforgraphics). "The low calorie yogurt thinking of her three times" was successfully launched in 2014 with a famous actor featured in TV commercials.