Probiotic Yogurt Brand Creation
design strategy/ brand identity design/ package design/ illustrator research/ global collaboration project management(in partnership with Sandra Isaksson)
Challenges & Solution
During a recession, Yakult corporation wanted to provide a new probiotic yogurt beverage at an affordable price that makes customers feel happy. the bread and butter has defined this brand idea as 'little cheers' and design concept as 'deliciously cheer up'.
Yakult 7even- holiday edition + Christmas edition
Yakult 7even- holiday edition