Shinsegae Department Store
Shinsegae Department Store
Monthly Marketing Consulting

Project Scope
global retail market research/ consumer lifestyle research/ monthly marketing strategy(concept+ MD promotion + Sales promotion + GWP + VIP marketing + Event)
Challenges & Solution
For many years, the bread and butter have created a monthly marketing strategy for Shinsegae Department Store for its position as more lifestyle-oriented retail. Shinsegae Department Store's marketing activities were mostly focused on increasing short-term sales by giving out GWP (Gift With Purchase) and sales promotion. Therefore, the bread and butter planned annual marketing road map with marketing strategies that deliver unique lifestyle values to customers in diverse ways.