the bread and butter : Strategic Brand Communications

Beauty & Fashion

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INNISFREE Global Brand Renewal Consulting

Client

innisfree (Amore Pacific)

Project

Global Brand Renewal

Project Scope

global market research + insights/ brand strategy/ brand communication message + brand story/ design strategy/ color wheel + color matrix + color name + color story/ supergraphics/ application design/ package design template/ photography guide/ brand guideline(English/Chinese/Korean, 3version)

Challenges & Solution

To be differentiated from other natural skincare brands, Innisfree wanted to define its own identity with a unique color system and strategic global brand guidelines. The bread and butter redefined Innisfree's brand central idea, strategy, color, color wheel, supergraphics, and brand story contents based on their Jeju Island heritage. We believed that by building Innisfree's own set of symbolic colors (Innisfree green + secondary color), Innisfree could secure their position as a unique natural skincare brand in the global market. The bread and butter made a global brand guideline in English, Chinese, and Korean for Innisfree to manage its brand consistently.