story

one little start

the bread and butter started in 2003, London with only two people, a brand
strategist and a designer. It’s been over ten years since we had big ideas, and done tremendous amount of branding works, by not losing sight of what we were trying to achieve.

With constant annual sales increase, since the start, we are glad to say that we have now become a global brand consulting agency that drives new sales activities with successful project performance: over 85% of clients have reordered a new branding project and recommended us to other clients. It is something we could be proud of.

Plan A + Plan B

Plan A of ‘the bread and butter’ has been, is and will be to position
“brand strategy” as our core business initiative : strategic brand communications.

More importantly, ‘the bread and butter’ has Plan B.
It is our commitment to share and donate our unique brand consulting expertise, and our profit to:

- ethical local communities
- small-sized companies with good performance but with no distinctive brand value
- social venture CEO with no branding intelligence
- big corporations with no branding expertise


'the bread and butter' promises that we will focus on the core and share our knowledge with innovative companies.

benefit-driven business

‘the bread and butter’ has a clear social vision – ‘To create SOCIAL GOOD IMPACT with our branding service that help solve the world’s social problems. Over the next year or so, we want to explore: How can we combine branding with social challenge, IMPACT BRANDING, we say.

BBC (Bread & Book Club)

Once a month, ‘the bread and butter’ enjoys sharing creative insights in a book club meeting called BBC(Bread & Book Club) every month. We reward a small gift to a member who sees differently, thinks big, and shares inspiring insights.

global workshops

the bread and butter has done many global project meetings, workshops, seminar, trend research, global safari analysis in London, Berlin, Helsinki, New York, Tokyo, Copenhagen, Dubai, Delhi and Guangzhou. And we expect to keep moving forward with Creativity for Change : how we can create brands even more impact.