Retail
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Lotte Mart - In-Store Marketing- BUCKET
Client
Lotte Mart
Project
Lotte Mart - Profit Share Marketing Program Brand Creation Project
Project Scope
Global Market Research/ Competitors' Landscape/ Brand Strategy/ Brand Naming/ Brand Communication Message/ Brand Story Contents
Challenges & Solution
Lotte Mart, Korea’s largest supermarket chain, created an in-store marketing program called Profit-Share, which rewards shoppers through store points or gift items, as part of its in-store marketing. the bread and butter, the powerhouse of retail branding, took the lead in branding this marketing program.

By the time the bread and butter came to play, Lotte Mart had already launched the Profit Share Program as GO COIN CHALLENGE. However, considering the low awareness of the brand, we decided it was wise to renew the brand by first defining the essential values of in-store marketing as IN-STORE CONTENTS + LIFESTYLE ENGAGEMENT + MEMBERSHIP BENEFITS. From these values and offerings of the program, the bread and butter created the name BUCKET to communicate the “bucket” full of benefits offered by Lotte Mart. Which naturally led the Sloan to be Bucket Full of Benefits in English and, 装得越满, 优惠越多 in Chinese.

Lotte Mart’s loyalty program BUCKET will officially launch in the second half of 2022 nationwide.
Lotte Mart - In-Store Marketing Program Brand Name + Slogan
Lotte Mart - In-Store Marketing Program Brand Creation
Lotte Mart - In-Store Marketing Program Brand Name + Slogan
Lotte Mart - In-Store Marketing Program Brand Name + Slogan
Lotte Mart - In-Store Marketing Program Brand Name + Slogan
Lotte Mart - In-Store Marketing Program - Bucket