The Betterment Project

Not for Profit



the bread and butter’s corporate social movement campaign

Project Scope

social campaign concept/communication message/storytelling copywriting/package design/leaflet design/production

Challenges & Solution

To rethink and move in a better direction for brand sustainability is perhaps the ultimate foundation and goal of branding. What kind of practice can we do for the ‘Betterment’ branding?

the bread and butter is the first B-Corporation Certified company that has continually contemplated ‘betterment’ in branding based on the vision of the benefit-driven business. Understanding that most packaging is made of plastic material, a critical threat to the global environment, the bread and butter launched a social campaign, 'The Betterment Project,' and created a little box to deliver positive influence.

the bread and butter used shale green, corporate identity color, as the box's main color that incorporated a 100% biodegradable package. We included LAMY's maple wood pencil to highlight, once again, sustainability. And we used a leaflet to wrap the pencil case to communicate our mission as a responsible branding in carrying out this social campaign. On the back of the leaflet, we also implemented photography as the background to convey the concept of compostable packaging.

We hope that this small box inspires companies to proactively implement compostable packaging from the standpoint of environmental protection and change consumers to look beyond the label and minimize their ecological footprint.

the bread and butter\\\'s sustainable branding campaign title

the bread and butter\\\'s sustainable branding campaign kit

The Betterment Project- Sleeve + Copywriting

The Betterment Project- Box design

The Betterment Project- Package Design

The Betterment Project- LAMY maple wood pencil + compostable concept photography

The Betterment Project- Leaflet + Message

The Betterment Project- Inforgraphics

The Betterment Project- Sleeve + Leaflet

The Betterment Project- box package photo

The Betterment Project- compostable package