British Airways

Transport

Client

British Airways

Project

2017 Calendar Design (October)

Project Scope

Research + BRIT POP Design Concept/ BRIT POP calendar design/ Final Artwork

Challenges & Solution

To be recognised as a distinguished airline, British Airways wanted to give its passengers memorable experience by uniquely designed calendars, without boring airline photos. UAL Korean alumni suggested a collaboration project that 13 alumni members create artworks which deliver the passengers 'UK memories to remember'. As an UAL(University of the Arts London- Central St.Martins College) alumni member, the bread and butter participated in British Airways 2017 Corporate Calendar October artwork with BRIT POP concept.

This collaboration project was successful in S.Korea (Seoul <-- >London) so that it was expanded into BA(British Airways) Japan and BA China. It was also introduced in major media such as newspaper, magazine, and online.

BA Calendar October Artwork- design studies

BA Calendar October Artwork- design studies

BA Calendar October Artwork- Final

BA Calendar

Media Coverage