Lina Insurance- KOKDOC



Lina Insurance Company(CIGNA Korea)


Smart Healthcare Curation Service App Brand Creation Project

Project Scope

global market research + insight/ brand strategy/ brand naming/ brand slogan/ design strategy/ symbol logotype design/ app icon design/ mobile app interface design

Challenges & Solution

With over 1million global network of trusted hospitals, clinics and doctors, CIGNA (Lina Insurance) asked the bread and butter to create S.Korea's first smart healthcare curation service brand to give customers a better healthcare experience. In order to make medical service accessible in emergency, CIGNA (Lina Insurance) decided to create a mobile app platform. By using this KOKDOC app, customers in overseas can easily find doctors, read real reviews, book appointments, and get translation service.

mobile app icon

KOKDOC delivers user-friendly interface experiences