INVEST SEOUL CENTER brand design project

Banking & Finance


Invest Seoul Center


ISC brand design creation project

Project Scope

brand design strategy/ brand design(basic+application)/ simulation/ guideline(simple format)

Challenges & Solution

INVEST SEOUL CENTER was first established by the Seoul Metropolitan Government and Seoul Business Agency in 2007 to assist international entrepreneurs with their business activities in Seoul. From 2020, ISC(Invest Seoul Center) is going to extend their business activities to pre-investment support, administrative support, settling-in assistance and aftercare support for B2B networking and matching.

In order to attract ISC main target customers : overseas investors, the bread and butter has created a brand identity design with serif typeface wordmark that delivers ISC personality of trustworthy, intelligent, smart, insightful, and friendly. And, the word "SEOUL" was placed in the centre of this wordmark combination in large size to present the business opportunities in Seoul. In overall, three letters of invest Seoul center in one combination image deliver the new positioning of ISC : pre+post investment service and investment execution in Seoul.

Invest Seoul Center - logotype design

Invest Seoul Center - entrance signage

Invest Seoul Center - magazine advertisement design

Invest Seoul Center - logotype in color usage

Invest Seoul Center - VIP + PRESS gift

Invest Seoul Center - Brochure

Invest Seoul Center - singage

Invest Seoul Center - website + mobile site

Invest Seoul Center - exhibition stand design simulation