Samsung Card- marketing promotion & design

Banking & Finance

Client

Samsung Card

Project

Digital Marketing Promotion Consulting

Project Scope

marketing promotion strategy/ promotion communication message/ MD(merchandising) planning/ copywriting/ supergraphic design/ package design(label+box)/ leaflet design/ box production

Challenges & Solution

Samsung Card, one of South Korea's largest credit card brands, inquired the bread and butter to plan their digital marketing promotion to increase customers' engagement with its digital channels such as Instagram, application, website, and Facebook.
In order to draw customers' attraction and attention to Samsung Card Instagram (@withsamsungcard), we named the promotion as 'Follow Follow Me.' The English word 'me' has the same pronunciation as the Sino-Korean of rice (미 [mee] 米). As a result, we decided to have a promotional item as a rice pack, collaborating with a premium rice brand in South Korea.

A humorous but motivational phrase such as "do not eat alone," "eat three meals a day," and "eat nutritional meals" on rice pack successfully appealed to the millennials that enjoy a single-lifestyle (one-person household).

'Follow Follow Me' promotion was launched on March 31st, 2020, on Samsung Card Instagram On the launch, the post questioned the followers about who they want to have lunch (rice pack) with, initiating call-to-action.

follow follow me promotion- gift box (samsung card instagram visual identity system was applied in the left side)

follow follow me promotion- instagram hashtag in Korean language

follow follow me promotion- leaflet design (graphic design + copywriting)

follow follow me promotion- gift box (rice patterns were applied in the right side of the box)

follow follow me promotion- funny motivational copies on the package labels (series 1)

follow follow me promotion- funny motivational copies on the package labels (series 2)

follow follow me promotion- boxes

follow follow me promotion- unboxing photos

follow follow me promotion- unboxing photos