Samsung Card

Banking & Finance

Client

Samsung Card

Project

SNS Visual Communication Consulting

Project Scope

visual communication strategy/ case study research+insights/ copywriting/ photography style/ SNS template design/ visual communication system/ infographic design

Challenges & Solution

Samsung Card, S.Korea's largest credit card company wanted to have their various SNS communication design and message consistent. From the successful case study research & analysis, the bread and butter has created a strategic SNS Visual Communication Matrix for Samsung Card, from communication strategy, design system, photography style, copywriting tone of voice, to a operation guideline.

Samsung Card successfully launched their new SNS visual communication system in Instagram and Facebook in March, 2019.

before -> after (instagram feed)

Samsung Card 's new SNS visual communication design template was originated from their credit card system.

infographic design

Samsung Card 's new SNS visual communication design + message in overall look