Lina Insurance - KOKDEAL

Banking & Finance


Lina Insurance Company(CIGNA Korea)


Aggregate Insurance Brand Creation Project

Project Scope

global market research + insight/ brand strategy/ brand naming/ brand slogan/ design strategy/ symbol logotype design/ package design/ welcome kit

Challenges & Solution

CIGNA (Lina Insurance) asked the bread and butter to create S.Korea's first Aggregate Insurance brand to help customers compare all insurance products at one platform and find the customised insurance service. We've named its brand KOKDEAL with a slogan 'my bespoke discovery' and designed the logotype that shows two different color inside the typeface and arrows inside the alphabet 'k' and 'l' which represents aggregate insurance product's compare service.

KOKDEAL symbol logotype with a slogan lock-up

KOKDEAL welcome kit - type 1

KOKDEAL welcome kit - type 2