Lifestyle Shop


Dongjin F&B


Premium Lifestyle Bedding Brand Renewal

Project Scope

brand strategy/ brand naming/ design strategy/ brand identity design/ package design/ brand communication message/ brand leaflet/ brand guideline

Challenges & Solution

Chez Moi, a premium bedding brand, which is known for its unique washing technology, offers functional products made of British wool. In order to differentiate the brand distributed to franchised outlets and department stores, the bread and butter renewed Chez Moi with a new concept and a new brand name '&STICH', which represents the dedication to make premium bedding products.

As visual communication tactic for the brand concept \\

&STICH store was successfully launched in major department stores.