CJ Culture Foundation

Art & Culture

Client

CJ Culture Foundation

Project

Integrated Brand Renewal Consulting Project

Project Scope

global culture foundation case study research + insights/ brand strategy/ brand portfolio strategy/ brand architecture system/ brand naming + communication message + brand story contents/ design strategy/ basic design(symbol logotype)/ application design/ package design/ brand guideline/ marketing strategy

Challenges & Solution

CJ Culture Foundation has supported emerging artists in music, performing art, and storytelling through three different brands : Tune Up, Creative Minds, Project S. In order to make CJ Culture Foundation's three master brands more consistent and integrated, the bread and butter has created their new brand portfolio strategy, brand name(Tune Up, Stage Up, Story Up), communication message(believe in), brand design, and marketing strategy. These three brands have been successfully launched in October 2017.

Tune Up symbol logotype

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Tune Up symbol logotype : before & after

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Symbol Logotype Label

CJ Culture Foundation\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

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Tune Up- Poster Design

Stage Up - Poster Design

Story Up : Poster Design

Ticket + Wrist Band

Website + Mobile

Marketing Communication Toolkit for Press + VIP

Brand Leaflet

Brand Guideline