LLANG skincare brand renewal

Beauty & Fashion


Korea Ginseng Corporation


Superfood Cleanse Skincare Brand Creation Project

Project Scope

global beauty market insights/ case studies/ brand strategy/ brand portfolio strategy/ product line-ups/ brand architecture system/ brand naming + communication message + brand story contents/ design strategy/ supergraphic system/ inforgraphics/ basic design(symbol logotype)/ application design/ package design/ photography shooting/ brand guideline

Challenges & Solution

Korea Ginseng Corporation(KGC) is a No.1 health & supplement company based on red ginseng extracts in S.Korea, with heritage since 1899. To attract millennial consumers, KGC has decided to create a new skincare brand with their key ingredient, red ginseng. the bread and butter has redefined red ginseng as superfood for its detoxification and skin immunity intensification benefits. We, therefore, suggested them a brand central idea as "Superfood Cleanse Care", and "Cleanse Care Programme" as their product marketing matrix.

To visualise the brand concept and hero ingredient, red ginseng, we created a series of supergraphic patterns inspired by the shapes of superfoods ingredients such as red ginseng, mulberry, reishi, etc.

LLANG symbol logotype on wildberry purple primary color

LLANG symbol logotype on supergraphic pattern

LLANG core values infographics

LLANG brand photography : red ginseng with a gold circle

LLANG package design : redgin magic oil

LLANG package design : Basic Line

LLANG package design : Cleansing Line

LLANG package design in overall

LLANG signature product DM 1 (+ supergraphic pattern)

LLANG signature product DM 2 (+ supergraphic pattern)

LLANG signature product DM 3 (+ supergraphic pattern)

LLANG photography shooting backstage

LLANG brand leaflet

LLANG photography

LLANG giftbox + label

LLANG website design (main+sub)