Samsung Electronics Digital Plaza Megastore-Pyeongtaek

Retail

Client

Samsung Electronics

Project

Samsung Digital Plaza Mega Store -Retail Consulting Project [ Pyeongtaek City ]

Project Scope

Global Retail Trend Insights/ Site Analysis/ Consumer Lifestyle Research/ Retail Strategy/ New Store Concept & Positioning/ MD Plan/ VMD Scheme/ Floor Plan Design/ Landscape Plan/ Facade Design/ Consumer Journey Map/ Rendering(3D)/ Communication Message

Challenges & Solution

* site area 4,937㎡, building area 985.12㎡, 5 stories

Samsung Electronics Retail Marketing team inquired the bread and butter to create a new retail store strategy and space design for Samsung Digital Plaza in Pyeongtaek. We researched and analyzed the site, potential consumers' lifestyle, and the competitive landscapes all under the global retail case studies. We came up with a new store positioning, concept, floor plan, unique space scheme, and façade design from research insights. Especially, in order to draw local consumers' footfall, such as students who attend Pyeongtaek university, we recommended having a café near the window side as well as parking area management plan for future flea market events. The new store successfully opened in November of 2019

Samsung Electronics Digital Plaza Pyeongtaek- facade + parking entrance

Samsung Electronics Digital Plaza Pyeongtaek- Cafe

Samsung Electronics Digital Plaza Pyeongtaek- IoT Smart Showroom Space

Samsung Electronics Digital Plaza Pyeongtaek- VIP Concierge + Customer Lounge

Samsung Electronics Digital Plaza Pyeongtaek- Floor Plan Scheme from Customer Journey Plan

Samsung Electronics Digital Plaza Pyeongtaek- showroom area concept (Rendering Image)

Samsung Electronics Digital Plaza Pyeongtaek- community area concept (Rendering Image)

Samsung Electronics Digital Plaza Pyeongtaek- Parking Area

Samsung Electronics Digital Plaza Pyeongtaek- facade