Samsung Electronics Digital Plaza Megastore-Pyeongtaek

Retail

Client

Samsung Electronics

Project

Samsung Digital Plaza Mega Store -Retail Consulting Project [ Pyeongtaek City ]

Project Scope

Global Retail Trend Insights/ Site Analysis/ Consumer Lifestyle Research/ Retail Strategy/ New Store Concept & Positioning/ MD Plan/ VMD Scheme/ Floor Plan Design/ Landscape Plan/ Facade Design/ Consumer Journey Map/ Rendering(3D)/ Communication Message

Challenges & Solution

* site area 4,937㎡, building area 985.12㎡, 5 stories

Samsung Electronics Retail Marketing team asked the bread and butter to create a new retail store strategy & space design for Samsung Digital Plaza Pyeongtaek Branch. We researched and analysed the site, potential consumers lifestyle and competitive landscapes, together with global retail case studies. From research insights, we came up with this new store positioning, concept, floor plan, unique space scheme and facade design. Especially, in order to draw consumers footfall to the store, we suggested to have a cafe in the window side, as its location is in front of Pyeongtaek University, and the parking area management plan to hold a flea market for local community. The new store was successfully opened in November, 2019.

Samsung Electronics Digital Plaza Pyeongtaek- facade + parking entrance

Samsung Electronics Digital Plaza Pyeongtaek- Cafe

Samsung Electronics Digital Plaza Pyeongtaek- IoT Smart Showroom Space

Samsung Electronics Digital Plaza Pyeongtaek- VIP Concierge + Customer Lounge

Samsung Electronics Digital Plaza Pyeongtaek- Floor Plan Scheme from Customer Journey Plan

Samsung Electronics Digital Plaza Pyeongtaek- showroom area concept (Rendering Image)

Samsung Electronics Digital Plaza Pyeongtaek- community area concept (Rendering Image)

Samsung Electronics Digital Plaza Pyeongtaek- Parking Area

Samsung Electronics Digital Plaza Pyeongtaek- facade