Shinsegae Department Store

Retail

Client

Shinsegae Department Store

Project

Monthly Marketing Consulting

Project Scope

global retail market research/ consumer lifestyle research/ monthly marketing strategy(concept+ MD promotion + Sales promotion + GWP + VIP marketing + Event)

Challenges & Solution

For many years, the bread and butter has created monthly marketing strategy for Shinsegae department store to position itself more lifestyle-oriented, not sales-driven. Shinsegae department store's marketing activities were mostly focused on increasing short-term sales by giving out GWP(Gift With Purchase) and sales promotion. the bread and butter, therefore, firstly planned annual marketing road map with monthly marketing strategies for shinsegae department store to deliver unique lifestyle values to customers in various ways.